The Exerceo Mission 📋
IT STARTED WHEN….
I founded Exerceo Fitness to empower people to exercise healthfully, safely, and with purpose.
So how did I come upon the name Exerceo? Exerceo is the Latin word for “exercise training,” and that’s what first drew me to the name. But I looked a little closer and discovered something else. The ending of the word is -ceo. So I thought - “we are all in charge of our bodies - the ‘CEO’s’ or ‘chief executives‘ of our fitness!” The combination of Exer- of exercise + ceo to also form the word Exerceo.
This is the essence of Exerceo - empowering you to take control of your inner-CEO and your physical fitness. Look at in terms of owning your home. If your home needs repairs, you must invest in it in order to restore it to good condition. Even if it is in good condition, it still must be constantly maintained so it always stays in good shape.
In much the same way - you OWN YOUR BODY! If you’re happy with it and it’s in good condition - then that’s great! But if you’re not happy with it and it’s not in good shape - you need to lose weight, perhaps you’ve lost strength over the years, or you have a health condition and your doctor has prescribed exercise - then you need to take action and invest in yourself to improve it. If you are in good shape, you must still consistently maintain your physical fitness in order to be in position to maintain optimal health. My mission is to empower and inspire you to take action, believe in yourself, and reach your best physical fitness, regardless of any challenges that may be getting in your way. Remember - you are your own best investment!
Every Tree Has Roots 🌳
My love for fitness and health started as a skinny teenager. I was active my entire life, starting in childhood playing every sport I could - especially basketball, football, baseball, and running track. I swam, camped and hiked regularly, and it was this combination of sports and "everyday" fitness that helped craft my fitness philosophy, and I quickly realized as I matured into adulthood that I could not rely on youth and raw ability in order to be strong, healthy and fit. I drew on my work ethic ingrained in my DNA from my parents, who both came from business backgrounds. I worked in my father's manufacturing business in Queens, NY for many years, starting in childhood and then into adulthood. It was at that factory where I first realized the value of hard work, and the discipline necessary to achieve desired results with regularity. There I learned so many invaluable life lessons that I preach today. I discovered the meaning of everyday fitness - how everyday repetitive work movements of the body are actually the most demanding and grueling exercises, and how much fitness and stamina was necessary to perform them for the good of a common goal. That factory was my gym! I then learned how to perform those movements properly and without injury. Thus I realized how everyday movements are actually exercises, and must always be performed safely and with good form. Ultimately I learned that we must stay in proper shape in order to do them regularly and successfully.
To be truly healthy though, I knew I had to combine my passion, hard work, focus, and discipline with a healthy diet and proper rest - the last piece of the puzzle. It was through this process that I healthily grew into my body, increased my strength, grew in self-esteem, and found my calling to help others achieve their best fitness possible.
I take this same approach with my clients - there is no substitute for hard work!
After a downsizing in my previous career as a Marketing Director for a large multinational company, I made the decision of my life - to go all-in with my passion as my profession. When I first decided to make a permanent move into health and fitness, many believed I was crazy to not stay in the corporate world. But I knew I had to follow my gut, listen to my heart and work towards making a difference by helping others who needed guidance with exercise and physical fitness.
That was 14 years ago, and I couldn't be happier with the decision that I made.
Now - I look forward to working with you!
Accreditations:
American Council on Exercise (ACE) Nationally Certified Personal Trainer
Precision Nutrition Level 1 Coach
Pre and Post-Natal Certified, Trained in Pre and Post-Physical Therapy
CPR & AED Certified